f you’re managing a growing business, launching a server, or scaling digital operations, you’ve probably wondered: How much does an IP address actually cost in 2025?
The answer isn’t simple—because IP pricing depends on type, region, block size, and how you acquire it. With IPv4 addresses nearly exhausted and IPv6 adoption still gradual, the market has become dynamic, competitive, and surprisingly nuanced.
Let’s unpack what you need to know—without the jargon or price tags.
IPv4 vs. IPv6: Why IPv4 Still Holds Value
IPv4 uses 32-bit addresses (like 192.168.1.1) and offers about 4.3 billion combinations. Sounds like a lot—until you consider the 20+ billion internet-connected devices today. Most of these addresses are already allocated, and no new ones are being created.
IPv6, with its 128-bit system, solves this with virtually unlimited addresses. But here’s the catch: many legacy systems, networks, and tools still rely on IPv4. Full migration is slow, expensive, and complex.
So while IPv6 is free and abundant, IPv4 remains a scarce, tradable asset—and that scarcity drives its market value.
IPv4 Pricing Trends in 2025
As of mid-2025, the IPv4 market has stabilized after significant shifts in recent years:
- Larger blocks (e.g., /16) have seen notable price reductions due to increased supply from organizations selling surplus holdings.
- Smaller blocks (e.g., /24) remain relatively stable in cost per IP and are preferred by small-to-midsize businesses for their ease of integration and lower administrative overhead.
The key takeaway? Supply fluctuations directly influence pricing, but demand remains consistently strong—especially from cloud providers, ISPs, and tech companies.
What Really Affects IPv4 Pricing?
Several key factors shape the cost:
1. Supply and Demand
High demand + finite supply = volatile pricing. Every time a major company sells a block, prices dip temporarily—only to climb again as buyers absorb the inventory.
2. Block Size
Larger blocks = lower cost per IP, but require significant upfront investment.
Smaller blocks = higher per-IP cost, but better for startups or short-term needs.
3. Geographic Region
- North America: Most liquid market, generally lower costs
- Europe & Asia: Tighter supply, often 10–20% higher
Local regulations, transfer policies, and RIR (Regional Internet Registry) rules also play a role.
Buy vs. Lease: Which Makes Sense for You?
🔹 Buying IPv4 Addresses
- Best for: ISPs, cloud providers, long-term infrastructure
- Pros: Full ownership, no recurring fees, potential asset appreciation
- Cons: High upfront investment, especially for large blocks
🔹 Leasing IPv4 Addresses
- Best for: Startups, seasonal campaigns, testing environments
- Pros: Low entry cost, flexible terms (monthly or annual)
- Cons: No ownership, potential renewal uncertainty
💡 Pro tip: Leasing is ideal if you need IPs for less than 2–3 years. Beyond that, buying often pays off.
What About ISP-Provided Static IPs?
Many small businesses skip the marketplace entirely and get static IPs directly from their internet provider. These options are typically offered as monthly add-ons to business internet plans and include reliable, dedicated IPs suitable for:
- Remote desktop access
- Hosting small servers
- Running a business-grade VPN
While convenient, remember: ISP IPs aren’t transferable if you change providers, and they don’t grant true ownership.
Key Takeaways for 2025
- IPv4 is still valuable—despite IPv6’s existence—due to universal compatibility
- Market supply has increased, softening prices for larger blocks
- Smaller blocks (/24) offer the best balance of cost, control, and usability for most businesses
- Leasing works for short-term needs; buying makes sense for long-term strategy
- ISP static IPs are affordable and simple—but not a true ownership solution
FAQ
Q: What’s the average cost of an IPv4 address in 2025?
A: Prices vary by block size and region, but larger blocks generally offer a lower cost per IP than smaller ones.
Q: Should I buy or lease?
A: Buy if you need IPs for 3+ years or run critical infrastructure. Lease for temporary, experimental, or budget-constrained projects.
Q: Are ISP static IPs reliable?
A: Yes—they’re stable, secure, and sufficient for most SMB use cases like remote access or light hosting.
Q: Will IPv4 prices drop further?
A: Possibly—but demand remains strong. Long-term, prices may stabilize or gently decline as IPv6 adoption grows.
Final Thought
In 2025, an IP address isn’t just a technical detail—it’s a strategic resource. Whether you buy, lease, or rent from an ISP, understanding the market helps you avoid overpaying and future-proof your network.
Choose wisely, plan ahead, and remember: in the world of networking, even a single IP can be worth its weight in uptime.